We weren't born in a boardroom – we started strutting our stuff on runways and under bright studio lights.
The world of fashion and advertising fueled our creativity, but it also revealed a harsh reality. Big budgets bought big opportunities, leaving a new generation of entrepreneurs out in the cold. Traditional marketing felt like an exclusive club with a hefty membership fee.
Then, the digital revolution exploded. Social media and pay-per-click advertising emerged as powerful tools, but smaller, niche brands lacked the resources or expertise to leverage them. We saw a gap, and it became our mission.